Our Story
Protein Crunch
with Purpose
HiPro Puffs was born from a simple observation: most snacks trade health for taste, or taste for sustainability. We set out to prove that a single snack can deliver all three — and still be irresistible to eat.
Who We Are
HiPro Puffs is a savory, ready-to-eat puffed snack designed for the growing segment of health-conscious, eco-aware consumers who want more from their snack choices.
The challenge we addressed was clear: consumers demand snacks that are tasty and convenient — yet most are high in saturated fats and refined carbs. Food by-products like olive pomace flour are largely underutilised despite their excellent nutritional profile.
HiPro Puffs creates a nutritious, sustainable, and enjoyable snack while supporting food waste reduction and circular economy principles — making the right choice the delicious one.
Innovation Pillars
What Makes HiPro Puffs Different
Nutritional Innovation
Up to 19.9g of protein per 100g from plant-based and alternative protein sources. High in fiber, low in fat — a snack that earns its health claims without compromise.
Sustainability Innovation
Olive pomace flour — a by-product of olive oil production — transforms waste into a high-value functional ingredient. Lower carbon footprint, circular economy principles built in from day one.
Technological Innovation
Developed using a baked / air-heated puffing process that achieves an addictive crunch without frying. Laboratory-scale production validated for scalability and consistent texture.
Market Innovation
Combining health, convenience, and sustainability in a single snack format. Shelf-stable, on-the-go ready, Mediterranean identity — positioned where the market is heading.
Ecological Benefit
Why Olive Pomace Flour Matters
Olive pomace — the solid residue left after olive oil extraction — is typically discarded or used as low-grade fuel. HiPro Puffs transforms it into a fibre-rich, phenol-rich functional ingredient with genuine nutritional value.
This upcycling approach reduces agricultural waste, lowers the carbon footprint of our supply chain, and reconnects Mediterranean food culture with modern sustainable consumption.
The People Behind the Product
Meet the Team
Dr. Gianoglou Marianna
Product Development / R&D
Dr. Andreou Varvara
Food Technology & Processing
Mrs. Katerina Lamprou
Business Strategy & Marketing
Mr. Charalampos Siminis
Sustainability & Supply Chain
Want to Know More?
Whether you're a buyer, a distributor, or a potential partner — we'd love to walk you through the product and our vision.
Talk to Our Team